Tesco Shaving Gel

Since I last bought a can of Tesco own label shaving gel - it takes me a few weeks to got through one - the price has not just gone up, it has almost doubled.

To add insult to injury, underneath the display is a large sign calling this an Everyday Low Price.

Is this because of general market movement? No - they're selling a branded product much more cheaply than their own label version.

Stand by for a high profile price cut in a few weeks.