Keeping supermarkets apart
How far are we willing to drive to a supermarket?
Richard Fletcher's comment in today's Telegraph, in the context of the forthcoming Competition Commission report, hasn't hit their website yet. He mainly focuses on how far we're preared to travel to get goods cheaply.
But he concludes by asking how far we will travel for that special jar of sun-dried tomatoes. A different question and a good one.
Our household will go to a particular supermarket for a particular item. What's of interest to the supermarket isn't primarily what we spend on that. It's what we spend on other things while we're there.
That's why there should be plenty of choice of supermarkets within easy travelling distance. If this means we get more Morrison's stores (which are uninteresting), it's a price worth paying for making consumer choice effective.
Richard Fletcher's comment in today's Telegraph, in the context of the forthcoming Competition Commission report, hasn't hit their website yet. He mainly focuses on how far we're preared to travel to get goods cheaply.
But he concludes by asking how far we will travel for that special jar of sun-dried tomatoes. A different question and a good one.
Our household will go to a particular supermarket for a particular item. What's of interest to the supermarket isn't primarily what we spend on that. It's what we spend on other things while we're there.
That's why there should be plenty of choice of supermarkets within easy travelling distance. If this means we get more Morrison's stores (which are uninteresting), it's a price worth paying for making consumer choice effective.
Labels: Morrison's
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